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Marketing Specialist / Junior Growth Marketer – AI-First B2B Marketing & Sales Enablement

Kraków Permanent

Ready to Start Your Marketing Career the AI-First Way?

Most junior marketing roles are about posting on social media, rewriting generic content, and waiting for someone to approve every idea.

That’s not us.

At TailoredByte, we build modern AI-driven software for real business operations. We are an AI-First Development Studio using LLMs, automation, and modern tooling to move faster across product development, sales, and go-to-market execution.

Now we are looking for a hands-on Marketing Specialist / Junior Growth Marketer who wants to learn how modern B2B marketing really works: supporting sales, generating leads, preparing strong materials, researching markets, testing messaging, and using AI every day to produce better work faster.

This is a junior role — but it is not passive. You will work close to founders, sales, and technical teams, and you will help turn our products, services, and expertise into concrete campaigns, sales materials, and qualified business opportunities.

What Makes This Role Special

This is not a “brand-only” or “social media-only” marketing position.

You will be part of a small, fast-moving team where marketing directly supports revenue. Your work will help sales open doors, explain complex products clearly, generate leads, and move prospects through the funnel.

You will learn modern B2B marketing in a practical, US-style way: demand generation, outbound support, account-based marketing, sales enablement, landing pages, lead magnets, messaging tests, case studies, email sequences, LinkedIn campaigns, and CRM-driven execution.

You will also use AI as a core part of your daily workflow — not as a gimmick, but as a serious productivity layer for research, writing, campaign planning, content repurposing, competitive analysis, and marketing automation.

What You’ll Be Doing

  • Support sales with high-quality marketing materials, pitch decks, one-pagers, sales emails, landing pages, case studies, and product explainers
  • Help build lead-generation campaigns for B2B software, AI, cybersecurity, compliance, and custom software development services
  • Research target accounts, industries, competitors, market trends, and decision-makers
  • Prepare and improve outbound messaging for LinkedIn, email, and account-based sales campaigns
  • Work with sales and founders to turn business ideas into clear positioning, offers, and campaign angles
  • Use AI tools to speed up research, content creation, summarization, ideation, and campaign execution
  • Create and improve website copy, blog posts, short-form content, newsletters, lead magnets, and sales-supporting content
  • Help maintain marketing and sales assets so the team always has up-to-date, polished materials
  • Analyze campaign performance and help improve messaging, targeting, and conversion rates
  • Support CRM discipline, lead lists, campaign tracking, and basic reporting
  • Learn how to build repeatable marketing processes instead of one-off random activities

What We’re Looking For

Must-Haves

  • Strong interest in B2B marketing, lead generation, sales enablement, and growth
  • Very good writing skills in English
  • Ability to understand complex products and turn them into clear, business-oriented messaging
  • Strong practical AI skills — you already use tools like ChatGPT, Claude, Gemini, Perplexity, or similar to work faster and better
  • Comfort with research, structured thinking, and turning raw information into useful materials
  • High ownership mindset: you do not wait passively for perfect instructions
  • Strong attention to detail — especially in written materials, emails, presentations, and public-facing content
  • Willingness to learn fast and work close to sales, founders, and technical teams
  • Polish and English at a professional working level

AI Skills We Expect

You do not need to be an AI engineer. But you must be fluent in using AI as a serious work tool.

You should be comfortable with:

  • Prompting AI tools to create, improve, and structure marketing content
  • Using AI for market research, competitor research, ICP analysis, and account research
  • Creating first drafts of emails, landing pages, posts, campaign concepts, and sales materials
  • Checking, editing, and improving AI-generated output instead of blindly copying it
  • Building repeatable workflows using AI tools, templates, and automation
  • Learning new AI tools quickly and applying them to real marketing problems

Nice to Have

  • Experience with LinkedIn marketing, outbound campaigns, lead generation, or B2B sales support
  • Basic understanding of SaaS, software development, AI products, cybersecurity, compliance, or cloud technologies
  • Experience creating presentations, one-pagers, landing pages, newsletters, or blog content
  • Familiarity with tools like HubSpot, Pipedrive, Apollo, Clay, Notion, Canva, Figma, Webflow, WordPress, Framer, or similar
  • Basic understanding of SEO, analytics, conversion rates, and campaign tracking
  • Experience with no-code or automation tools such as Zapier, Make, Airtable, or Google Sheets automation
  • Interest in US-style growth marketing, demand generation, and revenue-oriented marketing

Who You Are

We do not expect you to know everything. We do expect you to want to grow fast.

You are someone who is:

  • Curious — you like learning new tools, markets, and business models
  • Practical — you care about results, not marketing theory for its own sake
  • Hands-on — you are willing to write, research, prepare materials, test ideas, and improve them
  • Commercial — you understand that marketing should help generate pipeline and revenue
  • AI-native — you naturally look for ways to use AI to work better, faster, and smarter
  • Detail-oriented — you care whether a deck, email, or landing page looks professional and says the right thing
  • Ambitious — you want to grow from junior marketing execution into a strong B2B growth, demand generation, or go-to-market role

What We Offer

The Opportunity

  • A real junior marketing role with direct business impact
  • Hands-on experience in modern B2B marketing, sales enablement, and lead generation
  • Daily work with AI-first workflows and modern marketing tools
  • Direct cooperation with founders, sales, product, and technical teams
  • Exposure to AI, software development, cybersecurity, compliance, and cloud-native products
  • The chance to help build marketing processes from the ground up

Professional Growth

  • Clear opportunity to grow from Junior Marketing Specialist into Growth Marketer, Demand Generation Specialist, or Marketing Manager
  • Practical learning by doing: campaigns, sales materials, messaging, outbound support, landing pages, and performance analysis
  • Mentorship from people who build, sell, and scale technology products
  • Access to high-quality AI tools and modern go-to-market workflows

Work Environment

  • Based in Kraków
  • Fast, non-bureaucratic culture
  • Small team, high ownership, direct feedback
  • Strong focus on execution, learning, and measurable business impact
  • Modern AI-first work environment

This Role Is a Great Fit If

You want to become a strong B2B marketer, not just a content creator.

You are excited by the idea of working close to sales, helping generate leads, creating useful materials, testing messaging, and learning how technology companies actually grow.

You like AI tools, but you also understand that good marketing still requires judgment, clarity, taste, and business thinking.

This Role Is Not a Great Fit If

  • You only want to manage social media posts
  • You prefer purely creative brand work with no connection to sales
  • You are uncomfortable with outbound, lead generation, or revenue-focused marketing
  • You do not like using AI tools in daily work
  • You need very detailed step-by-step instructions for every task
  • You do not enjoy writing, research, or improving business communication

Ready to Launch Your AI-First Marketing Career?

If you want to learn modern B2B marketing in a team where AI-first is the default — and where marketing directly supports sales, growth, and real business outcomes — we want to meet you.

Apply now and tell us:

  • What marketing, content, sales, or AI-related projects you have worked on
  • Which AI tools you use and how you use them
  • Why you want to grow in B2B marketing
  • What kind of work you would like to become excellent at

We’re an equal opportunity employer committed to building a diverse and inclusive team. All qualified applicants will receive consideration regardless of race, religion, gender, sexual orientation, age, disability, or any other protected characteristic.

Apply